taking entrepreneurship seriously

Australia is a stagnant nation, politically, socially, technologically and intellectually and it is really OK to admit this. We have great ideas, great talent, and an amazing environment that our creatives, experts, innovators and risk-takers have to leave in order to be successful more often than they should and more often that is healthy for those of us who remain. Our political ‘leaders’ on all sides have failed to understand, plan and build for this, and we need only look to the NBN for evidence; a world class national broadband network that would propel our little creative nation into the future was abandoned, settling for second sixteenth sixty fourth best because it’s too expensive, too hard, too politically messy to do better.

Wollongong is a city with a great deal of potential and the University of Wollongong is a university of students, academics and professional staff who all punch well above their budgets. I will excuse that mangled fighting cliche by doubling down on it and suggesting that ‘we’ are not prepared, as Ronda Rousey says (UFC women’s champion visiting Australia this week), to be a ‘do-nothing-bitch’. I’m obviously stepping out of the gender politics of that statement in order to appropriate the core elements of Rousey’s straightforward philosophy here to argue that we are not going to sit back and let others take care of our future and the challenges that will we face. We are not going to do nothing, but what are we going to do?

This is a crucial question for students graduating this year, and the next, and the year after. The only consistency we are going to face in the future is massive change and to be prepared for that means taking charge, forming networks, and solving problems. This includes divesting ourselves of the idea that the fields, industries and businesses that students anticipate working in, and being employed in, will be as stable (or present) as they were in the past. This is already the case for the students in Media and Communication  and Journalism degrees, witnessing firsthand the transformation of journalism, and is only a matter of time for others in the Creative Arts, Health, Science, Law, Engineering, and so on. Even if the disruption isn’t as massive, it will still require an appropriate response. Failure to change and adapt is failure (see our previous PM). The result is that we need to take student entrepreneurship seriously. Entrepreneurship isn’t something to aspire to following an undergraduate degree, it’s something that needs to become fundamental to what undergraduates, at least in the Creative Industries, must be aware of, embrace and experiment with.

This was my reaction following my first experience of Creative3, the QUT Creative Enterprise Australia annual forum, in Brisbane this week. Celebrating ideas and innovation, the line-up of entrepreneurs was exciting, passionate and creative yet almost entirely lacking in real radical thinking. There were very impressive success stories in business, retail, marketing, social media and new product dimensions; like the Shoes of Prey’s online shopping returning to bricks and mortar stores with their design-a-shoe product service; QxBranch’s quantum analytics of rocket science; and Bonza’s approach to user generated culture; but all of these are applications are iterations of innovations that originate elsewhere, and are perhaps most notable for their ability to attract investors (this is not a bad thing). As a side note it was interesting to hear of Brisbane’s last major game studio, Halfbrick, becoming a YouTube content producer, as their game ‘designers’ are let go following the department of Fruit Ninja’s primary developer Luke Muscat. Maybe games companies do need to stop thinking of themselves as content creators in only one medium, but that is not an excuse to endlessly recycle ideas and turn every game success into a animated YouTube series. Perhaps I am a little jealous that QUT students will get to potentially contribute content with Halfbrick retaining editorial control, and presumably the donated copyrights, but as one attendee noted with concern, that if the student’s work goes unpaid when it supports a revenue stream, then that is a textbook case of exploitation.

The most impressive presentation for me was Thea Baumann, the creative technologist and CEO of Metaverse Makeovers, and the augmented reality product Metaverse Nails, which uses QR codes and AR technology to produce interactive adhesive nails, which are pure cyberglam. What sounds like a gimmick is a triumph of 2D (if nail surfaces can be thought of as a flat dimension) and 3D design, app design and manufacturing. Metaverse Nails are a glimpse into the future of a world enhanced by virtual and augmented realities, but Thea’s presentation gave me that real mind blown feeling as she recounted the challenges in taking her ideas to Japan and China. She reminded us that while everyday Chinese internet users might be able to move around the firewall, this is not the case for businesses, particularly those working internationally. Perhaps most the powerful challenge to the Australian innovation ecology was the acceptance of China as a copycat culture and the need to let go of intellectual property concerns when trying to compete in the amazing technoculture of shanzhai, in which copyright and intellectual property means nothing and risk, speed, creativity, innovation, and expertise is everything. I’m also very fond of the Metaverse Nails as unsuccessful crowdfunded project, having first hand. experience of the intensive demands and extensive peer-to-peer networking involved in that model of investment.


Entrepreneurship isn’t just about business, investment and selling products, services and ideas, or at least we can’t keep imagining it to be so. Take the fictional lemonade stand that is often the case study, it’s not that we need to make the ‘ultimate lemonade experience’, as affective marketing trends and agencies might suggest, but rather we need to cut through the jargon, the trending patterns, the bad data visualisation and the elitism of investment culture, to make entrepreneurial options possible for students as effective and long lasting career choices. Business, investment and entrepreneurial culture, like political culture, is yet to properly address the problems facing us a nation, let alone a globe, and it is yet to stop treating sustainability as a buzzword. Dealing with climate change isn’t going to be a marketable ‘experience’,  it’s going to be painful, and it’s going to require risk.

What business and innovation culture can teach us is not to fear failure. Failure is the engine of innovation, and it was very reassuring to hear this message repeated throughout the event, perhaps most notably by CSIRO ‘strategy’ scientist Stefan Hajkowicz (@stefanhajkowicz) as the most necessary element of creative innovation, whether it be the next great product or marketing idea or whether it be in addressing the real challenges that entrepreneurs need to contribute to tackling from climate change, aging and over populations, to microbial drug-resistance, ocean acidity, disruptive technologies and refugee support. With the future of steel in real doubt in the Illawarra, the question is not what jobs graduates will be eligible for in the future, but what careers, products, and services will they create to employ, retrain, and support and how to best insure a successful strategies in funding, investment and innovation to meet these needs. We need more innovators like Shen Narayanasamy.

persona autosurveillance

Nearly finish impmapping* the paper for the October talk on ‘Persona Autosurveillance’ over the weekend, still some missing pieces but I’m happy with the shape that is slowly coming together

impmapping (impermanent mapping) Persona Autosurveillance

Plans for a new paper on Persona Autosurveillance

* impermanent mapping – a temporary mind map of the flow of a research project

#libspill – a visual analysis of political hashtag use

The following is a visual analysis of the use of the political hashtag #libspill in the hours prior, during and after  the leadership vote, which retained Australia’s 28th Prime Minister as the leader of the Liberal party. For those readers, like myself, who maintain only a general interest in Australian politics and do not participate in the daily public discourse facilitated by hashtags like #auspol, this handy translation of the leadership ‘spill’ into Game of Thrones terms is incredibly illuminating. Similarly enlightening are the visual representations of the algorithmic clusterings of Twitter discussions, generated by the open source plugin for MS Excel, NodeXL, which can be used to provide a simple, but powerful diagrammatic analysis of the relevant hashtag use.

The approach here is very small scale, and my research interest is in the use of NodeXL as an ‘off-the-shelf’ application that requires no programming, coding or specialist training. My view is that micro-public data, and its analysis and management, is an important digital literacy, or perhaps a ‘network literacy’, that should be at the disposal of every social media user. The set of competencies, encounters and experiences that make up digital and network literacies are an especially important part of the contemporary skill set that students pursuing a Media and Communication Studies degree need to be equipped with in order to contribute and participate successfully in relevant careers and interests. We are already seeing the use of NodeXL and other forms of networked data visualisation for political and media reporting, but for a much more comprehensive ‘big-data’ approach, however, I recommend the work of Axel Bruns, Jean Burgess and others.

 

Twitter hashtag #libspill February 9 - 10, 2015

Figure 1. Twitter hashtag #libspill February 9 – 10, 2015. See https://www.flickr.com/photos/crypticon/16485604801/ for the original size.

 

Figure 1. is the visualisation of a sample of 2000 tweets captured in the 24 hours from Monday February 9th at 8am, covering the duration of Twitter hashtag use prior and post the leadership vote. Each ‘node’ in the graph is an individual user who tweeted the hashtag #libspill, or is a follower of a user tweeting with the hashtag. NodeXL plots an edge (a blue line in this case) between two nodes if there is a relation in the form of a follow, reply or mention, and the software generates a visual representation of the hashtag use and the larger context of its Twitter network activity in the form of the graph.

The graph is prepared according to the methodology developed by Smith et al (2014), which identifies six clustering structures that are commonly observed in Twitter conversation and emerge because individuals selectively choose who to reply to and mention. Meaningful information can be determined from these graphs as they represent the expression of opinion, the citation of information sources, and the organisation of individuals into discrete micro-publics of follows and following, tweets, replies and mentions, and together these form the dynamic online conversation experience that is unique to the character limitations, tagging and other microblogging  practices of Twitter.

Smith et al’s methodology is intended to be expanded on by drawing on further qualitative and quantitative approaches, such as surveys, focus groups, one-to-one interviews, and the data gathered by NodeXL can be used in sentiment, discourse and content analysis. Even in simple everyday use, however, NodeXL can provide an immediate way into the Twitter data that is not immediately obvious from the flow of Tweets that traverse our mobile and desktop screens:

“Our approach combines analysis of the size and structure of the network and its sub-groups with analysis of the words, hashtags and URLs people use. Each person who contributes to a Twitter conversation is located in a specific position in the web of relationships among all participants in the conversation. Some people occupy rare positions in the network that suggest that they have special importance and power in the conversation”  (Smith et all 2014: 2).

The automated clustering algorithm options in NodeXL map the individual nodes according to the ways groups of users connect to one another, in this case placing people more connected to one another in different regions on the map. At first glance it appears that Figure 1. belongs to the Polarized Crowd network type, which is dominated by two dense and heavily oppositional groups. Polarized crowds are divisive, especially with regards to political topics and events, and they are characterised by very few connections between the groups, which indicates that members of different groups are not conversing, but ignoring one another and relying on alternative sources when discussing issues (Smith et al, 2014: 3).

A close look at the nodes in the large group on the right hand side of the graph shows the the primary group is made up of politically manifold personas; including former Australian Prime Minister, Julia Gillard, and Rupert Murdoch whose position in the graph is very close to Tony Abbott’s official Twitter handle, @TonyAbottMHR, which is presumably operated by a member of his staff given his recents comments of the value of social media as “electronic graffiti”.

Where the Polarized Crowds of network conversations indicates groups that are not connected by strong ties, the Tight Crowd network involves many connections between the dense networks of communities of Twitter users. The graph in Figure 1. is much closer to Tight Crowd structure in which individuals across the network are aware of each other and have conservations and exchange links and information. The large number of edges between the two dominant groups of users and the small number of isolates and less connected users in the lower right portion of the image, reveals the sharing of commons points of interest or significance, and a strong group of connections to others with similar interests.

The Tight Crowd networks in Figure 1. are “… composed of a few dense and densely interconnected groups where conversations sometime swirl around, involving different people at different times”  (Smith et al 2014: 21). In the Tight Crowd network, argues Smith et al,  there is no “other” group as is the case of the Polarized Crowd network. This is an encouraging view of Australian politics, which suggests more conversation, discussion and debate between the major political views of its Twitter users than is the case in the U.S. (see Himmelboim et al 2013).

NodeXl can be used to determine a number of important metrics from the Twitter data and meta-data of each tweet, including the most frequently linked to URLs and domains, hashtags, words, word pairs, replies to, mentions and Tweeters in the groups as shown in the following tables:

Top URLs in Tweet in Entire Graph

Entire Graph Count
http://bit.ly/1nAtjp1 81
http://ow.ly/IHut3 36
http://www.skynews.com.au/news/feature-2/2015/02/09/abbott-hits-record-low-in-poll.html 19
http://www.smh.com.au/federal-politics/political-news/doctors-speak-out-against-conditions-on-nauru-20150208-137xwd.html 19
http://bit.ly/Zde7WJ 18
http://ow.ly/IHttt 14
http://bit.ly/1C8OJQt 12
http://bit.ly/1M3vmxK 11
http://trib.al/70eV2r9 10
http://www.theaustralian.com.au/national-affairs/abbott-leadership-crisis-judgment-day-as-newspoll-shows-pm-losing-voters/story-fn59niix-1227212412293 9
Top Domains in Tweet in Entire Graph Entire Graph Count
bit.ly 143
com.au 122
ow.ly 88
trib.al 18
ab.co 16
theunaustralian.net 14
net.au 13
twitter.com 11
afr.com 8
yhoo.it 7
Top Hashtags in Tweet in Entire Graph Entire Graph Count
libspill 2066
auspol 763
abcnews24 83
abbott 68
itson 56
halftermtony 53
newspoll 39
imstickingwithtony 35
worstpmever 33
abbottspill 32
Top Words in Tweet in Entire Graph Entire Graph Count
libspill 1804
rt 1317
auspol 678
abbott 402
spill 196
tony 190
abcnews24 131
amp 126
pm 118
turnbull 117
Top Word Pairs in Tweet in Entire Graph Entire Graph Count
libspill,auspol 316
auspol,libspill 183
tony,abbott 103
auspol,oㄥo 71
rt,annabelcrabb 68
oㄥo,abcnews24 56
rt,otiose94 55
otiose94,libspill 52
libspill,abbott 48
cory,bernardi 47
Top Replied-To in Entire Graph Entire Graph Count
annabelcrabb 7
tonyabbottmhr 6
corybernardi 6
liberalaus 2
cinderella_oz 2
theage 2
rupertmurdoch 2
abcnews 2
mikecarlton01 2
latikambourke 2
Top Mentioned in Entire Graph Entire Graph Count
tonyabbottmhr 83
skynewsaust 81
annabelcrabb 77
abcnews24 69
otiose94 58
turnbullmalcolm 58
smh 57
corybernardi 50
david_speers 44
mscott 44
Top Tweeters in Entire Graph Entire Graph Count
mackaysuzie 323277
hanezawakirika 321744
asher_wolf 316316
micaelsilva 272311
molkstvtalk 254564
ashghebranious 243974
sirthomaswynne 238350
geoffrey_payne 235494
upulie 218775
hangormango

196213

Another method to expand the data collection and analsysis process is the use of commercial web-based services to collect and visualise Tweets. These sites vary in cost and sophistication, but I’ve found TweetArchivist to be a reliable and useful service to record every tweet/hashtag mention from keywords. The site provides simple but effective visuals, and the data can be exported as CSV files or PDF for later content analysis and further network visualisation with applications like Gephi.

The data collection from the archiving process included 22,624 tweets registering 109,013,514 impressions from February 9 8am to February 10 8am, 2015, and can be used to get a sense of the most frequent hashtag users, the distribution of the #libspill hashtag use in conversation in terms of the volume of Tweets over time, and using a range of factors including number of tweets, followers, retweets and replies to, we can review a measure of the ‘influence’ of Twitter accounts involved.

This is highly useful for those interested in #auspol and shows those media outlets with an active Twitter persona, and more easily observe the mixture of print and broadcast television news and entertainment organisations actively using Twitter. NodeXL makes it easier to dig further into this data and there is masses of detail to unpack and consider from these images and information. In the next update I plan to take a brief look at the use of the #ImstickingwithTony hashtag and a closer look at the role of #auspol in mediation of Australian political conversations.

#Deletion launch today with two speakers on SF and Robotics

Deletion – the open access online forum in science fiction studies is now live and we are launching this week with two speakers on robotics, the remarkable Angela Ndalianis with ‘Tomorrowland’, and robotics thinker, Matthew Joordens on ‘The Science and Fiction of Robotics.’ today at the  Phoenix Gallery, Deakin Burwood 4-6pm.  Join us!

http://www.deletionscifi.org/

Science Fiction: Future fact? 

Dr. Matthew Joordens – School of Engineering, Deakin University

Is science fiction the harbinger of doom, an idle story or future fact? Science fiction has enthralled its audience since Mary Shelly animated a monster, Jules Verne put a man on the moon and H. G. Well invaded the earth with Martians. This presentation will look at the link between science fiction and science fact, particularly in robotics. Will robots be able to replace mankind? Will they be smarter than us? Will robots be independent or have a hive mentality?  Find out about robots today and the possibilities of tomorrow.

Tomorrowland

Angela Ndalianis – Associate Professor in Screen and Cultural Studies, Melbourne University

Tomorrowland at Disneyland embodied for Walt Disney a demonstration of the world of tomorrow that could be experienced today. In constructing Tomorrowland and Disneyland, Disney drew upon a range of influences: science fiction and utopianist writings; urban theory and visions of futuristic city living & world expositions from the past and present which had also envisioned the world of tomorrow through technological advancement. These resulted in a complex evocation of a retro-futurist vision.This paper focuses on what Brooks Landon calls “science fiction thinking”. Like a science fiction time traveller Disney drew upon the past and present to construct a present that would envision the future.

Science Fiction Seminar @Deakin Thursday August 22, 2013

The Science Fiction Research Group @Deakin University Presents:
The Inauguration of the SF Seminar Series, Thursday, 22nd August 4-6pm at the Phoenix Gallery (Building B), Deakin University Burwood.

‘Scientia, Scientia Ficta et Arte: SF Arts’

Dr. Paul Thomas (Associate Professor at COFA) will be presenting his research into nanotechnology through his artworks Midas and Nanoessence. The focus will be on nanotechnology and the exploration of materiality and immateriality in the expanding area of art and science practice. Nanotechnologies have created new ways of thinking about materials and processes that construct different social realities. The presentation draws on contemporary science and art practice to confront traditional understandings of materiality, exploring key issues that define possible shifts in our conscious understanding of matter. The talk will explore his current research into Richard Feynman’s famous diagrams, parallel universes and quantum theories.

Tracy Sarroff will be presenting a talk on science fiction in relationship to her visual arts practice. Ecology and concerns about art and science underlie the majority of her projects. What prevails is an interest in the relationship between ecology and science and the creative boundaries of what is both imaginary and real. Frequently using ideas that are allied to science fiction and science fact, Sarroff’s work manifest an ambiguity in relation to natural and artificial engagement. Transgenics, biotechnology, microscopy, and science fiction have been some major themes fuelling her explorations to date. Often these themes relate to contemporary society and movements in scientific research. These topics will be discussed and analyses in relation to creative practice and the zeitgeist.

Journey with us!

Leon Marvell
Sean Redmond
Elizabeth Braithwaite
Christopher Moore
Trent Griffiths

RSVP: leon@deakin.edu.au